1,500,000+ HAVE SWITCHED TO BASED
Join the BASED Revolution
Hear from the men who have elevated their
confidence & health by switching to BASED.
Elijah Forcier - 1.2M+ Followers
MY HAIR HAS NEVER FELT HEALTHIER
My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combine non-toxic ingredients, and that actually works.
Alim - 3.5M+ Followers
THE BEST I HAVE EVER USED
As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% non-toxic — it's crystal clear.
Manuel Enrique - 5.6M+ Followers
BASED REVIVED MY HAIR
My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair.
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FAQ
Will this actually work for my hair/skin type?
Yes — and that’s exactly why BASED builds products around real use cases, not generic promises. Whether you want more volume, a cleaner scalp routine, or simple daily skincare, each formula is designed for a specific result and routine. If you’re unsure where to start, take our routine quiz and get a tailored recommendation in under 60 seconds.
Will it leave my hair stiff, greasy, heavy, or dry?
No. BASED formulas are designed to perform without the usual tradeoff. Products like Texture Powder are made to give volume and hold without weighing hair down, while our skincare and shower products are built to cleanse and hydrate without over-drying or leaving residue. The goal is simple: better results that still feel natural.
Is BASED really non-toxic, or is that just marketing?
We take that seriously. Our formulas are made without ingredients like parabens, sulfates, phthalates, and other unnecessary harsh additives. We focus on high-performance ingredients that support your hair, skin, and scalp without compromise — and we believe full ingredient transparency should be standard, not optional.
Why is it more expensive than drugstore products?
Because BASED is built differently. We don’t formulate around the cheapest possible ingredients or fill products with low-quality fluff. You’re paying for premium formulas, better performance, cleaner ingredients, and a routine that actually upgrades how you look and feel day to day.
What if I try it and don’t love it?
That’s exactly why we offer the BASED Guarantee. You have 30 days from delivery to request a refund if it’s not right for you. We want trying BASED to feel easy and risk-free — because the best routine is one you can feel confident about from the first order.
Yes — and that’s exactly why BASED builds products around real use cases, not generic promises. Whether you want more volume, a cleaner scalp routine, or simple daily skincare, each formula is designed for a specific result and routine. If you’re unsure where to start, take our routine quiz and get a tailored recommendation in under 60 seconds.
No. BASED formulas are designed to perform without the usual tradeoff. Products like Texture Powder are made to give volume and hold without weighing hair down, while our skincare and shower products are built to cleanse and hydrate without over-drying or leaving residue. The goal is simple: better results that still feel natural.
We take that seriously. Our formulas are made without ingredients like parabens, sulfates, phthalates, and other unnecessary harsh additives. We focus on high-performance ingredients that support your hair, skin, and scalp without compromise — and we believe full ingredient transparency should be standard, not optional.
Because BASED is built differently. We don’t formulate around the cheapest possible ingredients or fill products with low-quality fluff. You’re paying for premium formulas, better performance, cleaner ingredients, and a routine that actually upgrades how you look and feel day to day.
That’s exactly why we offer the BASED Guarantee. You have 30 days from delivery to request a refund if it’s not right for you. We want trying BASED to feel easy and risk-free — because the best routine is one you can feel confident about from the first order.